It’s strange to advertise a framework that doesn’t support more than “select *”. A framework should make easy things easy and complicated things possible. Ideally there is a natural way to do stuff, so different people understand each other’s approach.

The whole article sounds like you target total amateurs in the ETL domain. Every decent ETL engineer knows all of that what is revealed after “a few months”.

That said, I always welcome new competition in the field. Tools still suck.