- it means they've made a public commitment to a project, and suddenly will get bombarded by other projects, making them less willing to engage again
- any failure of the project to run well will also be a reflection of the company, even if it's outside their control.
- it can be seen as an endorsement of a single project, when multiple ones might benefit. Also if that one project becomes problematic it is hard to detangle.
- the commitment to it would make it difficult to move in a different, better direction if needed in the future