Many, many things are an infringement on our individual freedom, but it's revealing what people actually choose to rally around, and when. It points to how certain issues have become politicized and have organized, well-funded opposition.
To all the people up in arms about masks -- why now? Why this easy thing? Why weren't you protesting restrictions on voting age, driving age, drinking age, restrictions on gay marriage rights? Those are all very consequential restrictions, as opposed to wearing a bit of fabric on your face. Something that snow-sports enthusiasts routinely do without complaint or consequence.