One possibility: the non-programmer is more open to designing a language that is more than just text.

Programming in plain text (in a monospace font) hasn't changed for decades. It doesn't look like it will change for the foreseeable future either. This isn't because plain text is inherently superior. We're still relying on clumsy, cryptic syntax determined by the limited characters available on a keyboard.

The simplicity of text is very appealing to developers. But arguably, it's modern IDEs that make dealing with plain text tolerable - without them, the simplicity of text would rapidly lose its shine. And modern IDEs are enormous in their complexity and millions of lines of code.

So new programming ideas may come from unexpected quarters. And maybe less likely from developers conditioned by existing languages and tools.