Most people I work with who are non-programmers but who could benefit from coding spend a lot of their working life in Excel. When we teach them SQL and give them access to our data warehouse, a lot of the time the explanations that stick are thinking of it like a big spreadsheet with lots of pages and columns/rows. Spreadsheets are fundamentally very visual, and have few abstractions to get your head around before you can start work. (There have been "visual programming languages", but these often look like graph editors and I think that's a complex enough abstraction that it complicates the process).
From this we've then seen a whole load of tools that are trying to be "smarter" spreadsheets. Things like Airtable. Is it a spreadsheet? Is it a database? Is it a no-code application? Is it a project management system? Is it a calendar? Well, yes. Retool, and others also fit into this. They all have a lot of spreadsheet like functionality.