Long ago AWS reached the point where feature prioritization was discussed in terms of millions of $$ in revenue. When you have CTOs at Fortune 500 companies waving 10s of millions of dollars in front of your face to build a feature, it's much much easier to prioritize building that over one that is requested by smaller developers with uncertain revenue impact.

> The only conclusion is: bad tooling isn't affecting their sales.

I actually think bad tooling does affect their sales and long-term growth, but that they're blind to it because they can't easily measure it, and they have an obsession with data-driven decision making.

I suspect this is also exacerbated by hiring problems due to their reputation as an employer, forcing them to make tradeoffs that sacrifice dev UX more often than they'd like.