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Thanks to McDonald's, KFC et al at least the first part can safely be dismissed? Meat is among the cheapest ways to feed yourself if you disregard quality. But I don't think the study mentions they specifically only considered people eating high quality meat.

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The study was done in the EU on older adults.. They are very unlikely to eat McDonalds and meat is not as subsidized as in the US. This study might return opposite results in the US, or even elsewhere within the EU like Germany, where obesity is closer to the US.

Also their reference to animal protein might mean they are on average moving higher fat meat/lower quality meat eaters toward the lower animal protein intake than average if this demographic eats a lot of meat but of different quality.

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