There Is No 'Them'
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I'm assuming we're making an exception for their own monopolies? I think most people are in the "would like to get rid of monopolies that abuse them but keep or ones that reward them personally" camp.
It's only really noble if you're against them as a general principle and demonstrate that by giving up the ones you have the power over.
It is very easy to fall into the them-fallacy, the less informed you are on a topic, the simpler it seem to you and the more easy it is to think of some group as "them".
Many people understand their own group, field or organization well enough that don't apply the "them" mentality, or even the "us" mentality on it, for instance, well-informed citizens of a country wouldn't say "us" or "we" about that whole group, as they know well that _A_LOT_ of people within that country have opposing opinions to their own.
https://pics.onsizzle.com/their-barbarous-wastes-our-blessed...
There definitely exists a group of people who see the endless pursuit of technology without consideration of its' effect as being the solution to all issues we face in the world.