Just like the 'subscription' remote start for physical key fobs from Toyota.
Similar to the 'heated seat' subscription from BMW - or the annual subscription for AppleCar play to work with your headunit.
Porsche charges for 'dynamic lighting plus' and 'active lane keep assist' as a subscription.
Cadillac charges monthly for 'super cruise', Tesla Autopilot clone.
Yes, you can still use the car, and drive it yourself - but the problem is how anti-consumer and rent seeking the behaviors are of these companies. The problem isn't limited to Tesla.