If BMW or Mercedes pulled the things Tesla does at the same cadence, their community would riot.
If BMW or Mercedes pulled the things Tesla does at the same cadence, their community would riot.
Also, BMW is quite openly mocking Tesla's build quality by now, which in my impression worked well for their marketing in the EU.
Oliver Zipse, BMW: "Tesla isn’t quite part of the premium segment. They are growing very strongly via price reductions. We would not do that since you have got to last the distance. Where we differ is our standard on quality and reliability. We have different aspirations on customer satisfaction."
https://insideevs.com/news/547029/bmw-ceo-tesla-not-premium/
Reliability and QA is the point everyone has been mocking them about for years now, yet the designs remain unchanged.
What are we up to now, 4 years and counting?
> this is not rocket science
Quality control is one of the biggest challenges of rocketry