The NYT only found out about this now? O.o

Steve Pavlina (http://www.stevepavlina.com/) has some good stuff on training willpower (willpower is like D-Day, a huge violent bloody assault which was used to establish fortifications on the ground so that you didn't need to launch a huge violent bloody assault every time you wanted to get things done). Use willpower to build habits that will stay with you even when you have the mental energy of a marketroid.