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Interesting - I never knew that was the purpose of Reddit gold. I feel like a donation drive with direct acknowledgement that it would keep the site private and free of external financial interests would have provoked me to donate.

I thought Reddit gold was just some meaningless emoji thing.

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The meaningless emoji stuff was added later to boost sales (think of it similar to skins in video games). You used to not get any of that, and the clear thing you did get was no ads (IIRC, this is still the case and if you have Reddit gold you get no ads on the site).

Really? It was pretty obvious, my guilded comments and gold stats even says that donation paid for an amount of server time.

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