Reddit is the ONLY place on the Internet where you can simultaneously watch garbage recycled content from TikTok and visit extremely-niche and highly knowledgeable communities in the same session. Heck, I get my HN updates from Reddit now.
Facebook/Instagram/TikTok are nothing like this in that the info you get is wholly dependent on your social graph. Twitter has very high quality content, but it’s a firehose that is very difficult to curate and keep up with. Reddit is democratizing in a sense, like riding the NYC subway.
An even wilder bet: Reddit can fit nicely into the metaverse (as a news outlet of sorts, on steroids) and even potentially minimize the need for Google Search.
Anecdotally, a VERY LARGE percentage of my Google searches end in “site:reddit.com” these days. Reddit posts, especially from smaller subs, tend to be higher quality and don’t have ulterior motives (ad revenue). If Reddit’s Lucene cluster were better, between that and SO, I’d use Google a handful of times a week. Maybe this IPO can help fund that.
If the ad revenue from the whale subs allow me to continue learning about interior design, supply chain logistics, the inner workings of car sales, finance and tax strategies if I become high net worth, and more, I’m here for it.