Amazon the web store used to be good. It had good search and it was nigh impossible to get something counterfeit from it. Nowadays it's all people talk about.
I think Amazon is very much a victim of its own success and rapid growth.
Honestly, I think their webstore-side is surprisingly weak. As experience that is. Ofc, logistics and so on and AWS is still moving.
They built and presently
operate a data center at Langley for the CIA.
They started as a bookstore.
They started out as a bookstore but Bezos had experience in finance, they quickly sold media, and the warehouses were nothing like other bookstores and it looks like it was more a base for larger operations that didn’t anticipate staying a bookstore, the same way their online functionality didn’t stop at a website, AWS and selling other stuff came fast.
Sure they were a bookstore first but they over engineered it to scale.