The dynamic sort of of reminds me of the "market for lemons" in that the bad drives out the good.
Not really quite the same though. The question is what the production function for articles looks like from the publisher/journalist perspective. If it's easier to produce clickbait articles than "real" articles then I think this effect is what we see in the market for news. But from another angle, it seems more labor intensive for a journalist to spin a weak finding into a strong finding than to simply report an exciting finding directly.