In fact if you look at the recent comments of certain GAE engineers, they seem to believe that GAE is precisely for scaling, and that's why it now costs so much: its only for the big boys.
The problem is that I can never become one of the "big boys" on their system, because pretty much as soon as I get any traction, I have to move to EC2 or heroku or go broke. Their new found belief in the scalability of their system is just arrogance. Anyone can claim to handle lots of traffic when you require that your customers run 20 times as many frontends as they should reasonably need.
Good luck to them in the Royal Wedding market.
EDIT: on the nature of "relational"