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It's all hearsay but I've heard it mentioned multiple times that this "imnotnorm" character is his son, Dylan.

What? No it's not. It's public knowledge that he is some philipino dude. And there has been much criticism against him, search the /r/normmacdonald subreddit you will find plenty

Where did you get that info? Reddit seems to be slow for me right now, so I couldn't search the subreddit you mentioned, but all of the I'm Not Norm videos have the following Instagram linked:

https://www.instagram.com/sparkleforesst/

AFAIK, it's that girl who runs the channel, she's the same person that appears in the merch ads in the videos.

See this: https://old.reddit.com/r/NormMacdonald/comments/q89bqa/im_no... or https://www.google.com/search?q=reddit+imnotnorm+philipino&o...

Ok, well, there seems to be a bunch of people convinced it's some dude in the Philippines, but for the record there's no actual proof.

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