You can say true things all day, and convince nobody. You can enact policy based completely on Truth (e.g., Trust the Science), and completely fail. People don't care about Truth, they care about what changes they need to make, and who is asking them to make them.
Good policy is only partially based on truth, it's more based on easy implementation and high acceptability. In the article, you don't talk about the real reasons (truth), you do what you need to do to steer the ship. That probably includes bullshitting, compromise, apparent-hypocrisy, etc.
I'm afraid we've completely forgotten to separate the means from the end goal.
I've tried to explain this to people, and I've been met with blank stares from even the most intelligent folks.
As suggested though, it works wonders if you're at least a little good at magical thinking or self deception. (If I run these 3 miles, I'm much more likely to get that raise)