Steve Jobs’ Personality is Integral to Apple

Im just impressed that the guy who wrote the article is called "Mike Evangelist" and is the Chief Marketing Officer. It makes me wonder if he changed his name for the job like an actor. Or if it was just destiny to have this position...and if so, what about all his parents and grandparents? Were they in sales, marketing or religion?

I admire Steve deeply. But in this post you see what was probably the worst thing about him: people feared the guy. Maybe that's unavoidable if you have high standards - I'd really like to know. But I don't think this is a case of fearing his high standards, just fearing an ordinary "That's stupid" reaction.

I only mention this because I think a lot of us here want very much to be like Steve. We need to work to avoid imitating the wrong things.

I've yet to run my own company, but I have been in many leadership rolls throughout my young life and one thing that I think all great leaders have is their ability to connect with people. Whether it be the the quite guy in the corner, the angry customer, or the hotshot who thinks he invented the wheel. Great leaders demand respect but they also understand the power of giving respect. Obviously Steve Jobs knew what his customers wanted even before they did, but after reading this post I realize that what made Steve such an incredible leader for Apple was the passion and dedication he brought to his job each day. Whether it be pushing innovation or connecting with his employees. My respect for Steve Jobs only grows.