3 P’s behind Apple’s sucess – Product, Passion, Purpose

Apple is No1 company in the world. It’s rise from forgotten to leading is astonishing. Upon brief analisys, it is quickly clear what makes them so special and so great – nothing mystical or fancy, just 3 simple things for wich people continue to buy their products. 1st one is kinda obvious, but last 2 are more on psychological basis of a customer