A decent, introductory write-up about white space. It's a bit difficult to take seriously since the design of the blog doesn't use whitespace effectively. Of course, "The shoemaker's children are often shoeless", and all that.

Irrelevant aside: 'dogsfurry' can work. As someone who spends a lot of time with marketing firms and branding agencies, dogsfurry is not an inconceivable label for a high-end pet supplies company.