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Well are they installing the CR2032 battery in the key fob for that price. If so that will probably require a 5-10 minute transaction in order to sell and install the battery. Not making much money on that. Now if it is just the battery, it is a high mark-up. Though looking at Target they charge $6.50 for a two-pack.

Honda charges $15, or your local dealership charges $15? Given cars are selling well above MSRP these days, I don't think manufacturers dictate fixed prices to dealerships.

If they were half smart they'd have used cr2016 instead. Slimmer!