Shopify CEO Teases Integration with Metamask

Of course they would. It’s not all that difficult to integrate, but it opens the door for selling imaginary things to people that don’t require any inventory or even physical product creation.

NFTs are a dream come true for marketers who want to sell things without actually having to create, warehouse, inventory, and ship things. You can also double-dip on selling other things because the NFT community has normalized the idea that you can own an NFT of something while someone else actually owning the underlying thing.

The wildest part is that there’s a small but rabid community of crypto fans who eat this right up and will gladly give dollars in exchange for blockchain receipts of things they don’t actually own. So of course companies are going to gold rush into this trend to capitalize while they can.