> The tools of marketers (data mining, consumer behavior analysis, surveys, market testing, etc) aren't just a veneer to be applied at the completion of a development project. Marketing, when done correctly, informs UX.

Up until a couple months ago, I thought Marketing teams/organizations were a bit hand wavy. But recently, I took a digital marketing course at Georgia Tech, which changed my perspective completely: marketers (can/do/should) apply data driven techniques.

As an engineer, I now (at least try) to think about how the feature I'm building will impact the end-user; it's easy to fall into a trap where you are writing code without thinking about your end users.