Companies like Instagram are not on anyone's side and do not care about their users complaints and only care about increasing their profits through whatever means necessary and possible.
At the end of the day, they can remove or ban anyone they want for violating their 'guidelines'.
1. A literal phrase that's not very controversial on its own, which many automatically agreed with and stood by.
2. An organization with its own motives and agenda, which enjoyed a period of automatic support as a side-effect.
Most of the outpouring of support was likely for the phrase, whereas much of the pushback was likely against the organization. Not sure where all of this stands now, since its left the news cycle.
Precisely. For anyone who disagreed with their actions and agreed with the phrase, that was the trap in all of this as I previously said. [0] and that probably happened with lots of people and companies, including Instagram. If one 'disagreed' with 'BLM', they are labeled as 'racist' automatically.
Which is why it was very important to distinguish between the phrase vs the organisation itself.