Knowledge of what's available would probably go a long way towards helping people move up. My wife grew up in a small rural area with no job options besides Wal-Mart and fast food joints, and she hated it so much that she ended up getting enough scholarships to make money earning her undergrad. She's the first person in her family to go to college, and most of the rest think college is super expensive, and don't know about scholarships to help poor people go.