The effect of nuclear explosions on commercially packaged beverages [pdf] [1956]

Well, the post-apocalypse won't be nearly as bad as I thought! I can handle a slight flavor change, if it were an emergency.

1950s commercial style: 'Cause after sitting though a nuclear explosion, you just wanna open a nice cold Budweiser.

"Some flavor change was found in the beverages by taste panels, more in beer than in soft drinks."