"A cookie that is exempted from consent should have a lifespan that is in direct relation to the purpose it is used for, and must be set to expire once it is not needed, taking into account the reasonable expectations of the average user or subscriber. This suggests that cookies that match CRITERION A and B will likely be cookies that are set to expire when the browser session ends or even earlier. However, this is not always the case. For example, in the shopping basket scenario presented in the following section, a merchant could set the cookie either to persist past the end of the browser session or for a couple of hours in the future to take into account the fact that the user may accidentally close his browser and could have a reasonable expectation to recover the contents of his shopping basket when he returns to the merchant’s website in the following minutes."