I like Sam. I've noticed several instances of him speaking/writing as if rural areas don't exist though. The sentence "If you are burning wood in the United States, Europe, Australia, or any other developed nation, you are most likely doing so recreationally" is just monumentally silly. It's also odd to reference the WHO on the harms of burning solid fuel (not just wood) for heat in an essay condemning recreational fire-burning.
Anyway, it's all just an analogy for religion here. Not a serious treatment of the problem of air pollution.