Take a look at this:

http://online.wsj.com/article/BT-CO-20110901-715069.html

@bittermang : true, going back is painful and networks & cable operators are probably aware of this. But, as wsj puts it - investors of netflix are scared that its expenditure on the content deals will overtake their revenue and with netflix threatening the existence of so many network companies, netflix soon has to create its own content OR devise an extraordinary plan to sustain the network grudges against it.

It will be interesting to see individual networks starting up their own streaming services.