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It sounds like the ideal world would be for users to be able to set certain filters on their ads rather than relying on the good intentions of the companies presenting the ads. I'm not sure exactly what this would look like in practice, though.

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Right. I mean you can opt out of specific ads to some degree. For instance, when we were in the process of launching a site, but the ad account was using the "bottom of the barrel" setting and we kept getting those "manscaping" ads, which are pretty raunchy and were embarrassing to have on your computer in the office (especially when demoing to a client)! Disabling them one by one did eventually work.

Related to this whole discussion, if you turn off ad targeting, you often get some garbage ads.

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