I don't think that Facebook and Twitter are a bad thing at all. I think there is confusion as there is a massive power struggle and a lack of information on our side (https://www.youtube.com/watch?v=hWLjYJ4BzvI).
Also, I don't know what you mean by "average Joes." I don't think any person is less competent than another, and I would rather help to give access to information to the people, frankly, if I thought someone did have less information.
I'm a little confused by your position on people, and afraid of your position on freedom of information and equality.