Every time I interact with a remotely "clever" system, I keep thinking how my input will feed some machine. How fast do I scroll, what is in my viewport. What do I listen to and when. Is this an A/B test? Will something I do on a whim affect that machine to predict something incredibly stupid tomorrow?
It only became obvious recently, as I was readying an actual, physical book. The relief to realise that the publisher won't optimise the font based on how fast I turn the pages. And the disgust at that aspect of tech.
And to what end?