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On the contrary, downtime is inevitable and I think I'd rather have downtime when all my competitors do too.

How about having uptime while your competitors have downtime?

Which, given that downtime is inevitable, leads to you having downtime while all your competitors have uptime.

Have fun with that…

If your non-cloud uptime is even 50% more then the uptime cloud offers, then you’re throughout the year, up longer then others.

If you are 3 competitors on your market and you might lose x orders while your are down, but gain 2*x orders when the other 2 are down, you are ahead (with the same probability of going down as the others).

Real world is not so easy though...

If your system integrates with any external systems or APIs, it's likely they have downtime when one of the cloud giants are down, so sometimes being up is not so relevant. If your system is up but everything you depend on is down, how useful is that?

For (almost) entirely self-contained systems it can still be useful, of course. But everything wants to be interconnected to everything these days...

That's why we proudly don't integrate with any third-parties at all, and all of our stuff is developed and hosted in-house. Even "trivial" things like email or billing.

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