Putting "no added sugar" on a product box isn't meaningless because there are legal reprucussions to fraud. If nothing is happening when games with "no ads" have ads then that is a criticism to bring to the regulators.
Here is the FDA's rules for the term "lite":
https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFR...
Certainly not perfect, but better than if the next time a product at whole foods gets caught in a fraud we let Amazon remark everything as "food".