The meat of the paper is that the scribbles can be remarkably shitty and still get you decent pretraining.
Compared to alternatives:
imagenet: exhaustively annotated, disk-space-consuming, nonfreeforcommercialuse real world photos - huge and has licensing issues
rotnet: take random images, rotate them and ask the network whether they're right side up or not - easy, but still takes up disk space
3d renders: render realistic 3d scenes on the fly and use those as input - nvidia has enough of my money already, thx
fractaldb: generate fractal images and pretrain by predicting the fractal's parameters. - why bother with fractals if you don't need them