EDIT: nevermind, the issue apparently arises outside of formatting strings—though it would have been nice if the example had demonstrated this.
The issue occurs in incorrect logging code such as:
> logger.info("Data: " + data);
But the correct way of logging the above data is:
> logger.info("Data: {}", data);
It's analogous to using something like the following in C:
> printf(data);
In the incorrect cases (log4j or C), the user input is being used as a format string, and the user can likely cause an RCE. This is an issue in C for reasons that should be obvious. Java has historically been used very reflectively, so whenever there's some expression interpreter or deserialiser involved, there's a good chance it could be RCEd with arbitrary input.