The issue, as you probably having in mind, is that media lost their independence in finance, political protection, etc. Those then gradually corrupted their spirit and mentality. To the point that they start to produce contents that are easily nidged and manipulated.
The first step of regaining media's strength is to rebuild a financial foundation for independent media. They should and must remain self-sufficient in support their own organization and employees.
I'll be mocked for this, but, it seems to me that only such tech right available is crypto and block chain. I see no other tech even remotely close.