Don't read what everyone else reads
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I'd say, if you want to have common ground with people, make sure to at least stay abreast of the popular stuff. And of course keep reading stuff that is interesting to you, just make sure you're doing it for yourself.
I have the opposite issue, I tend to think a little differently which makes it hard to be a good communicator some times, but I have had some luck seeing things a new way when working on some problems.
I think you shouldn't avoid reading something just because others do unless your plan is to just parrot some lesser-known author, pushing their thoughts off as your own. Gather all the data you can from all available sources and think critically. Anticonformity IS conformity.
Anticonformity IS conformity.
Well said.