Corporations are made up of people and people can make decisions despite incentives to behave otherwise.

I’d argue Zuckerberg did this in his Georgetown speech [0]. Recently the head of the woman’s tennis association did too when pulling out of China. Palantir is also principled about this (read their S1) - though incentives are more aligned there.

Add in the South Park writers too.

It is possible to do the right thing in difficult contexts - and that should be the goal.

[0]: https://www.washingtonpost.com/technology/2019/10/17/zuckerb...