It was a bad idea 25 years ago, and still its a bad idea. I will never forget the day our company fired two brilliant marketing guys just because the Alexa ranking of the site dropped 100 points.
The issue is not that Alexa is a bad idea. The issue is your company has bad ideas.
Nah, just bad management.
Ahh. I was thinking of management ideas but I realised product ideas is what most people think of when you hear that sentence.
That's true
On a logical level, public rankings are almost always a bad idea because they incentivize hardcore gaming of the system. On an emotional level though, they are a fantastic idea because we're always looking for simple heuristics to make quick judgements by