This.

I've been working on native mobile apps in the last couple of years, and I realized the only reason companies want to push native apps is because they can do whatever they want with the tracking and 3rd party stuff in general.

Seriously this native apps world is so backwards compared to the web...

I'll take youtube as an example, on the mobile web app you can block most ads and you don't get the latest stupid features youtube is trying to push for some reason. Sometimes I'm brought back to the native app through a link and I'm shocked. The only reason I keep it is Chromecast support.