On the other hand if I have no guarantee the license is valid forever and I own it, or that I can use it in any conditions not just with internet connectivity, or it's tied to the rest of the machine, or only until I want to sell my hardware, then it does become fundamentally worse.
This might be a new way to enable more flexibility for cloud providers so they can customize each offering without having different sets of hardware, just a license management component. I also see this as something OEMs may be interested in, tiering otherwise identical products could be just a FW switch away, greatly simplifying logistics and manufacturing. OEMs could customize the CPUs they receive while Intel would shrink the number of SKUs. Being Intel though means none of the savings will ever reach the consumer.