> It should be costing them trust not to push it when they should though.

This is what Amazon, the startup, understood.

Step 1: Always make it right and make the customer happy, even if it hurts in $.

Step 2: If you find you're losing too much money over a particular issue, fix the issue.

Amazon, one of the world's largest companies, seems to have forgotten that the risk of not reporting accurately isn't money, but breaking the feedback chain. Once you start gaming metrics, no leaders know what's really important to work on internally, because no leaders know what the actual issues are. It's late Soviet Union in a nutshell. If everyone is gaming the system at all levels, then eventually the ability to objectively execute decreases, because effort is misallocated due to misunderstanding.