Looks like company tanked and this is an acquihire, hopefully getting some investors some money back. No way there's any product/customer value here if they turn it all off 4 days after the announcement.

I had high hopes for Quill and their high quality messaging app, but there is no way I am going to use it given that it is going to be locked and transformed into a Twitter product in the future. No thanks and no deal to that.

But it seems very obvious that Twitter is competing with Discord, and Slack. So that has been admitted.

Quill had some big-time investors like Index Ventures, General Catalyst and Sam Altman. Often such failing companies are bought out as a special favor to them to maintain good industry relations.

> We started Quill with the goal of increasing the quality of human communication.

I'm sure Twitter also had that goal on their first day.

Not a new market, twitter dm's are terrible. hopefully they just make that experience better. increase retention guaranteed