Starting to wonder if the name became "Meta" so that the headlines wouldn't read "Class action suit filed against Facebook" or "Scandal involving Facebook".
Perhaps something similar is going on with some of these tech companies, where they use some really abstract name to which it's hard to attach negative emotions to.
Though you have a point, I know a lot of people who don't know that Alphabet is the parent of Google.
I can't think of any other explanation to why you'd use the word "Though" here.
Plaintiff, v. META PLATFORMS, INC. (f/k/a Facebook, Inc.), a Delaware corporation
" Investors sue Meta for alleged failure to protect mental health of users "
https://www.jurist.org/news/2021/11/investors-sue-meta-for-a...
And
"‘An egregious breach of public trust’: Ohio sues Meta over whistleblower revelations"
https://www.theguardian.com/technology/2021/nov/16/ohio-sues...
Does it stop every headline? No. But it helps disconnect the idea of "facebook the site" (pics of granny's cat) and "facebook the company" (shady)
Mark Zuckerberg is the head of the world's most mundane tech company at the moment, so he changed the name and the focus of the company to try and dig out of this hole.
It probably says more about me and my perceptions of social networks than anything else, and my perceptions of Facebook from the early days persisting with the name. But that's the thing with names, they don't matter. Except they actually do a little bit.