I thought this sounded familiar. Combined with the acquisition of Fitbit by Google, for IoT devices you should therefore not only consider the current owner and its policies, but also future ownership?
This will make it even harder for me to buy anything from an IoT startup.
That's been an unfortunate fact for a lot of things. Your loans, your bank accounts, your email accounts, your phones, your car...
It's very depressing to think that you can purchase something with one set of terms. Then the company can fold and you are unilaterally forced into a different set of terms, or else the Service is denied and your purchase is rendered to be a literal waste of money.
If someone attaches a Tile to something (say their backpack), what's the use in buying that location data? Are you going to try to show location based ads to someone's backpack that they accidentally left in the library?
"But couldn't you just get that data from their phone already?"
No, because the Tile is the reason those people have the phone app installed and give it location data permissions. I wouldn't expect that they're selling locations of individual Tile trackers (thought they very well might), the more resellable data that Life360 gets here is access to the locations of all Tile owners.
It’s not about the bluetooth tags themselves.
From there you just treat the presence sensor like any other sensor in your automations.