Additionally, as a start-up, we rarely know what the product should be. We have a first vague idea of the product but don't know what it exactly is. Commonly, the ideal product is different from the initial design, and we only know that after the actual design, investigation and development. If it's the nature of software development, the development framework should be capable of design change in short terms. Agile development styles are trying to solve it. Unfortunately, many projects failed to adopt it because they don't understand the purpose of agile soltware develoment.