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I don't find that number surprising. DOB along with zip is pretty good data.

What I'd find amusing would be how much of the population is uniquely identifiable by browser+plugins+os+resolution.

The EFF has done some research on that question: https://panopticlick.eff.org/

hmmmm..... Looks like I should use IE instead of chrome.

Interesting -- using NoScript reduced my "bits of information" from 20 to 14. I would have expected it to increase the uniqueness of my browser.

They can get considerably less data if you don't have Javascript enabled.

Panopticlick (EFF) tests browser uniqueness. https://panopticlick.eff.org/

Edit: Beaten like a dead horse.