This is a completely different scenario and, also, a not so subtle humble brag.

You're duct taping process onto an existing product cycle.

I've experienced the 'X' factor the author is talking about and it's something like "we're moving everything to Linux because that's what I do" and then you go 18 months without a release and the release you do make is a bugfix release to the old infrastructure, your customers leave and you get bought for debt.